In this episode, Roy and Ian expose the surprising truth that if you have an amazing recovery after a customer screw-up, customer loyalty actually increases! To take advantage of this opportunity, organizations should have a recovery strategy in place for when you screw a customer over (and you will).
RECOVERY = FIX THE PROBLEM + SURPRISE ‘EM (with what they don’t expect). The customer is more loyal than if the mistake never happened at all.
Listen to the 'Fast and Furious Ways to Grow Your Business' podcast series on on our Podcast Page, Amazon Podcasts, Apple Podcasts, iHeart Radio, Radio Public, or Spotify, and apply it to your business today!
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