A ‘Dumb Rule’ is an internal rule, policy or procedure that simply doesn’t make any sense to a customer. It annoys them! They are so...

Every organization wants to grow; the way they hope to achieve it is by gaining a sustainable strategic advantage over their competitors.

Do you have a service strategy? Most organizations look at complaining customers as a necessary evil and part of the job that needs to be done, but which is not looked upon with a great deal of delight.

In today’s competitive job market, the recruitment landscape is evolving. Traditional hiring practices, often focused on rigid qualifications and experience checklists, are no longer sufficient. Enter “Hiring for Goosebumps," a transformative approach that champions a new paradigm in talent acquisition.

While keeping an eye on competitors is important, a surprising number of businesses get bogged down trying to build a protective shield around their business to keep their competitors out. This focus is misplaced. What leaders SHOULD be focused on is being obsessed with doing whatever they can to prevent loyal customers from leaving.

In today’s competitive marketplace, standing out from the crowd is essential for business success. Here’s why being DiFFERENT is critical.

The growth formula for any business is: growth = a stable base of loyal customers + new customers. Reliance on adding new customers isn’t a winning growth strategy; retaining and growing existing customers is. Customer loyalty is a function of the service experience they have with you, how they FEEL when they engage with you.

In today’s competitive landscape, businesses constantly seek sustainable growth. Traditional growth models often fall short in the face of market unpredictability and empowered consumers. This blog post explores a highly effective alternative, focusing on a "just about right” strategy" and flawless execution, as demonstrated by our internet business' journey to $1 billion in annual sales.

Current business planning methods are wrong. They are totally out of touch with what organizations need to be successful. And they need to be rejected and replaced with a planning process that recognizes the challenges organizations face in today’s environment of rapid change, unpredictability, uncertainty and ‘chaos’.

While you’re intellectually seeking perfection, you’re not DOING anything! Pondering perfection is an excellent way to do nothing and fail. You need to create your own version of perfection, that will be the solution—inelegant and messy probably—that works for you.

"The mantra “BE DiFFERENT or be dead” wasn’t just a catchy slogan; it propelled our business into the stratosphere of success."

The closure of Hudson’s Bay , Canada’s oldest company established on May 02, 1670, marks the end of an era. Once a dominant fur trading...