CRAVINGS COFFEE BREWS UP A🧨BOOM🧨AT 2nd ANNUAL AWARD CELEBRATION

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The Business Association Inspired in North Delta Canada revealed the name of the🧨Boom Award recipient for 2024 at its 2nd Annual celebration held December 03 at Tsawwassen Springs. Gratefully sponsored by TELUS, the event drew almost 70 Members and guests eager to find out which business embodied the spirit of standing out and being different in 2024.

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“The🧨BOOM Award is a wonderful platform to celebrate the innovative achievements of local businesses,” said Mayor George V. Harvie. “Tonight, as this year's winner is unveiled, we honour not only their success but also the collective spirit of creativity and determination that unites us as a business community.”

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"The🧨BOOM Award is a celebration of bold ideas, a salute to those who dare to be different, and a tribute to the courage it takes to walk a unique path in business," said Bob Manhas, Vice President of Customer Excellence and Field Solutions at TELUS. "Your vision and passion for success not only build better businesses. they also strengthen the community, inspire your peers, and pave the way for a new ere of entrepreneurship."

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Cravings Coffee was then announced as the🧨BOOM Award recipient and multi-generational co-owners Grace Sabatini, and her grandmother, Deborah Bentley, were invited to the podium to receive the award from TBA vice-president and chief marketing officer Roy Osing.

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“When we bought this business back in September 2023, we never in a million years thought we'd be here tonight receiving an award for what we love to do every day of the week," said Sabatini, “As one business with two locations (at Nordel Plaza and inside Sungod Recreation Centre) we've got to thank our fantastic customer service team who are at the forefront of our business 'delivering what people crave' as Roy says!”

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The🧨BOOM Award recognizes a business that embodies the spirit of standing out and being different. Members were invited to submit nominations and state why they think their business should be considered for the🧨BOOM Award. For example:

🧨What things have been done to boost business? 

🧨What moves have been made to serve customers better

🧨What moves have been made to differentiate the business from competitors?

🧨What innovations have been tried to attract new business?

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Each nomination was assessed in terms of the Moves — Leadership, Business Strategy, Marketing, Sales and Customer Service — outlined in our cornerstone guide book ‘BE DiFFERENT or be dead: The Audacious Unheard-of Ways I Took a Startup to A BILLION IN SALES’, authored by Roy.

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”Today, businesses need to be different and stand out in a way their customers care about,” added Roy. "Staying focused on strategy, embracing new ways of doing things, providing outstanding customer service is clearly what Grace and Deborah have done since day one ... and they've brewed up a winner for 2024!”